Strategic Content Coordination Assistant at the U.S. Embassy Nairobi

Overview

Hiring Path:

• Open to the public

Who May Apply/Clarification From the Agency:

This position is open to:
•  All Interested Applicants

USEFM - FP grade is FP-6.  Actual FP salary authorized by Washington D.C.

Security Clearance Required:

Public Trust - Background Investigation

Appointment Type

Permanent

Marketing Statement:

EQUAL EMPLOYMENT OPPORTUNITY (EEO):  The U.S. Mission provides equal opportunity and fair and equitable treatment in employment to all people without regard to race, color, religion, sex, national origin, age, disability, political affiliation, marital status, or sexual orientation.

Summary:

The U.S. Mission in Nairobi is seeking eligible and qualified applicants for the  Strategic Content Coordination Assistant in the Public Diplomacy office.

Supervisory Position:

No

Relocation Expenses Reimbursed:

No

Travel Required:

Occasional Travel

Must be available to travel throughout Kenya to develop professional contacts and create content.

Duties

The Strategic Content Coordination Assistant works under the direct supervision of the Strategic Content Coordination Specialist (SCCS) or PAO designee, and has no supervisory responsibilities. Is responsible for the production of all visual and multimedia elements of Mission public engagement, including design, creation and/or acquisition of customized visual and multimedia content, which is disseminated online, in person or via traditional broadcast. Creates compelling visual content for all Mission outreach materials by assessing visual aspects of the Kenyan media environment, public preferences for visual content formats and dissemination channels, and the impact of Mission visual materials.

i. Implementation (70% of time)

• • Plans, designs, creates, and delivers all visual, written and multimedia elements for Mission engagement with targeted audiences in the Kenyan public, in a variety of formats required for dissemination through online (including the embassy’s online channels - website, social media), traditional broadcast, and in-person channels. Visual and multimedia content includes: video and audio material; storyboards; graphics; artwork; photos; photo galleries and similar visual and multimedia products as well as written content and narratives for specific content packages targeting social media campaigns, digital media as well as analysis on issues of interest to Mission Nairobi.

ii. Strategic Planning, Analysis, Evaluation, and Recommendations (10% of time)

• • Researches, tracks, and analyzes countrywide and regional digital trends to identify changing audience preferences for content structure and format, including graphic, video, photo and audio components. Working with the SCC team, tracks audience demographics, interests and information consumption preferences. Actively plans at least six months in advance to schedule production of multimedia and other digital products required for editorial calendar of policy priorities, as well as multiple products for the projected slate of Mission programs and activities. Working with Community Manager, analyzes impact of prior visual and multimedia products to fine-tune plans for future projects and initiatives; identifies performance objectives, assessment methods and outcomes for online engagement. Contributes to PD elements of Mission’s Integrated Country Strategy (ICS), annual Public Diplomacy Implementation Plan (PDIP), and Public Diplomacy Country Context (PDCC). Recommends equipment required for Digital Production (DP) capacity to support countrywide strategic content.

• • Recommends best practices for visual and multimedia components of Mission external communication. Recommends innovative online engagement initiatives and campaigns focused on visual and multimedia communication skills for Emerging Voices and Established Opinion leader sectors. Develops procedures and checklists to facilitate LE Staff’s use of visual, audio and traditional products for public engagement Recommends appropriate contractors to the PAO when there is a requirement for professionally produced video content.

III. Intra- and Interagency Coordination (10% of time)

• • Develops strong, collaborative working relationships throughout the Mission to expand awareness of the power of visual and multimedia material in creating compelling strategic content to support Mission objectives. Encourages information sharing across the Mission, to develop procedures for producing and sharing visual and audio content. Works closely with the Consular Section to ensure the embassy website is up to date and current for the Kenyan public. Actively supports Mission elements, including American Spaces and other PD Section staff, in developing visual and multimedia components of PD activities and projects; seeks input from PD and Mission colleagues in developing and producing, SCC stand-alone campaigns.

iv. Administrative Functions (10% of time)

• • Tracks license and equipment acquisitions to build and sustain Mission DP capacity, in collaboration with the SCC team. Maintains inventory of DP equipment, software and licenses. In coordination with the SCC team, maintains required office records and files, and ensures that DP contacts are included in Mission contact databases. Drafts office correspondence in English and Kiswahili, including proposals, scripts, audience preference trends and evaluation reports. Provides informal interpretation and translation from/to English and Kiswahili when required. Provides input for PD Tools and activity tracker to the Community Management Coordinator and SCCS.

Serves as Grants Officer Representative (GOR) for grants supporting virtual exchange projects with responsibilities as indicated in the Delegation of Authority letter.

                             Note: Job holder will perform other related duties as assigned

Qualifications and Evaluations

Requirements:

All selected candidates must be able to obtain and hold a security certificate or a Public Trust security clearance. 

All selected candidates will be subject to a background investigation and may be subject to a pre-employment medical exam.
Selected candidate must be able to begin working within a reasonable period of time upon receipt of agency authorization and/or clearances/certifications or their candidacy may end.

Education Requirements:

• • An associate’s degree or two years of full-time university studies in design, advertising, mass communications, or local equivalent is required.

Evaluations:

You will be evaluated against the qualifications and requirements in this vacancy announcement. 
You may be asked to complete a pre-employment language or skills test.
You must complete the application form and provide the required documents.  Your application must address all the position qualifications and requirements including education, experience, language, and any knowledge/skills/abilities listed.  If you fail to submit a complete application, then your application may be disqualified for this position. 

Qualifications:

Experience:

• • This position requires a total of at least four years of progressively responsible experience in design, creation and packaging of visual and multimedia content for digital marketing, advertising or mass communications
    purposes, including extensive experience as an advanced end user of industry standard desktop and mobile software applications, internet and related communications technologies, and integration of visual content into
    web content management systems. [Note: candidates considered for this position must provide a portfolio of original work demonstrating visual and multimedia design competence.]

Language: 

• • English:    Level 4 (Fluent) Speaking/Reading/Writing is required.

• • Kiswahili:  Level 4 (Fluent) Speaking/Reading/Writing is required. 

Job Knowledge:

• • Must have strong creative skills and detailed knowledge of audio and video production, graphic design, and other visual content creation. Must understand how online digital properties and communities function. Must have detailed knowledge of the attitudes of target audience groups, and their preferences for specific content, format, and delivery of visual communication. Knowledge of trends in regional and international communications patterns and how they affect the Kenyan communications landscape is required. General knowledge of digital promotion techniques, audience analysis and analytics, and customer service standards is required. Must have general knowledge of project management, including defining project objectives, outcomes, and assessment methods.

• • Must have general knowledge of all sources of USG strategic content: DOS guidance, functional and regional bureau digital communications materials, Mission multimedia content (e.g., ambassadorial and other speeches; public events), sources of third party content. Detailed knowledge of legal regulations and procedural guidelines affecting use of visual and multimedia content as well as copyright and other restrictions on use of materials is required. General knowledge of U.S. foreign policy in Kenya and comprehensive knowledge of the PD mission, its role in the Mission goals, and of both traditional and online engagement tools and programs used to convey U.S. foreign policy to the public is required.

Skills And Abilities:

• • Analytic skills: Must have strong analytic skills to identify target audiences and understand how Mission use of images, graphics, video, and audio can affect their sensitivities. Must be able to perceive the emergence of new audience preferences and trends in information consumption and visual and multimedia norms, in order to produce targeted digital or traditional visual content in support of Mission external engagement. Must be able to analyze content from multiple sources (internal and third-party) and determine when and how to use it in Mission visual products.

• • Communication/Interpersonal skills: Must have excellent, documented visual story-telling, written, and oral communication skills to create and adapt visual, audio and printed material for dissemination in English. Must have strong interpersonal skills to maintain Mission-wide collaboration on the creation of visual and multimedia content in support of Mission public engagement. Must be able to contribute to SCC discussions of priority engagement, strategic content, and use of visual and audio materials and dissemination channels. Must have excellent customer relations and interpersonal cross-cultural communication skills. Must be able to tailor communications to fit formal and informal situations and different ethnic, religious, and linguistic cultures. Must be able to brief U.S. officers and visitors on Kenyan communication patterns and trends in digital tools and content dissemination channels for visual communication. Must be able to speak publicly; must be able to interpret between English and Kiswahili for discussions of content production.

• • Management skills: Must be able to bring together offices and agencies from across the Mission to identify and share visual and audio content. Must be able to identify and resolve, or seek help in resolving, problems
    with use of visual and multimedia content in online or traditional public engagement. Must be able to contribute to development and updating of procedures and guidelines in response to changing communication technologies, and changes in public opinion, formats, and internal Mission preferences for producing and sharing visual and audio content. Must be able to plan, prioritize and manage multiple projects such as marketing, information or advocacy campaigns, and oversee associated project budgets, schedules, and daily operations to produce, adapt, and disseminate time-sensitive content, in collaboration with the SCC team.
    Must be able to assess Mission DP capacity and determine which acquisitions (equipment, software, etc.) will meet current and future needs.

• Technical skills: Must have detailed knowledge of multiple formats, digital tools and platforms for visual content creation, editing (audio, visual, multimedia and graphic), and distribution through traditional and digital channels. Must be able to create and use photo and video sharing sites, podcasts, video and other digital products, and be familiar with webinars, gaming, gamification theories, contests and other interactive immersive platforms. Must be highly skilled in use of digital software and editing tools, content databases, and reporting tools. Must be familiar with audience analysis and analytic tools (i.e., Hootsuite, Google Analytics, et al). Good keyboarding, data entry skills, and excellent familiarity with electronic discovery tools, in particular the Internet, and standard information retrieval practices and procedures are required.
  Must have good numerical skills to be able to use statistical analyses of audience segments and track impact of Mission digital products.

Apply

https://erajobs.state.gov/dos-era/vacancy/viewVacancyDetail.hms?_ref=oe82vvl3pt0&returnToSearch=true&jnum=71916&orgId=25