Sales Training Lead at EcoSafi

EcoSafi is a venture backed renewable energy clean cooking company delivering a better, more affordable, and sustainable way to cook. Our locally made, renewable pellets are the hottest, fastest, and lowest cost source of cooking fuel, delivering the experience of LPG at less than the price of charcoal. Our mission is to bring happiness to our customers’ kitchens, saving them money while helping protect our environment and make an impact on climate change.

As a Kenyan-based company with Silicon Valley in our DNA, we’re using the latest tools to automate our customer experience, from mobile cloud CRM to an all-electric delivery fleet. Cooking is all too often the number one source of CO2 emissions per family, and our ambition is as simple as it is bold: take trees off the dinner menu in Africa.

We are looking for an individual to fill the position of a Sales Training Lead. The Sales Training Lead will be the engine behind EcoSafi frontline sales excellence. This role designs and delivers dynamic, hands-on training that empowers our Sales Agents, Brand Ambassadors, Field Officers, and Call Center teams with the knowledge, techniques, and mindset to thrive in fast-moving, mission-driven environments. From onboarding to field coaching, the Sales Training Lead ensures every team member represents EcoSafi with clarity, confidence, and commitment to clean cooking transformation.

This is a chance to be part of a high growth company transforming how we cook for the better, while making a real and lasting positive impact on the environment and climate. You must enjoy and thrive working in a fast paced, evolving environment, be willing and able to adapt quickly to changing circumstances, and have a proven track record of working with a diverse group of coworkers.

Key Responsibilities 

Design & Deliver Training Programs

• Develop tailored training content for each commercial team based on real-world field challenges and customer insights.
• Structure impactful onboarding and refresher learning journeys aligned to product knowledge, technical understanding, and brand values.
• Leverage in-person demos, mobile-based tools, simulations, and roleplays for high engagement.

Build Sales Capability

• Coach teams on effective selling strategies: need-based selling, customer engagement, objection handling, and referral generation.
• Conduct regular in-field coaching visits and sales shadowing to reinforce learning and provide hands-on support.
• Work with the Customer Service and Technical teams to build aligned and holistic customer-facing training.

Drive Performance Through Learning

• Identify skill gaps through sales data, field observations, and supervisor feedback.
• Roll out structured learning interventions tied to performance goals and behavioral outcomes.
• Track training effectiveness through KPIs, sales conversions, and feedback loops.

Foster a Learning Culture

• Support new joiners with structured onboarding plans and buddy systems.
• Run monthly “learning huddles,” peer-led clinics, and sales challenges to keep teams energized and aligned.
• Be a culture ambassador—instilling confidence, discipline, and passion in every EcoSafi representative.

Develop Training Tools & Playbooks

• Standardize training materials across markets and ensure content stays up to date with product, pricing, and process changes.
• Document best practices, case studies, and field success stories to scale what works.
• Champion learning systems that are low-tech but high-impact, including printed guides and WhatsApp-based prompts.

Minimum Qualifications

• Bachelor’s Degree in Business, Education, Communication, or a related discipline.
• 3+ years in sales training, coaching, or field sales development (experience in clean energy, FMCG, or informal markets preferred).
• Proven ability to engage frontline staff with energy, clarity, and results orientation.

Experience & Skills

• Comfortable delivering training in urban, peri-urban, and rural grassroots contexts.
• Fluency in English and Swahili (additional local languages are an advantage).
• Practical knowledge of adult learning principles and using low-cost, field-friendly training tools.
• Strong facilitation, public speaking, and interpersonal communication skills.

Mindset

• Hands-on, humble, and solutions-oriented.
• Passionate about building people—not just training them.
• Curious, adaptable, and energized by seeing learning translate to real sales results

Apply

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EcoSafi is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of gender, gender identity, color, religion, nationality, physical disability, medical condition, marital status, age, ethnicity, or any other status protected under the laws of Kenya.