Valentine Gicheru
Marketing Associtae
KES55,000/month
About me
I am a certified professional seeking employment. I possess hands on professionalexperience in Public Relations and Marketing. I am a results-driven Marketing &Communications Specialist with expertise in content creation, digital marketing andstakeholder engagement. Proven ability to execute high-impact campaigns, managebrand reputation, and drive audience engagement through strategic communication.Great at establishing and maintaining excellent communications, with extensiveknowledge of marketing tactics and adept in various social media platforms andoffice technology programs. I plan to be committed to utilizing my skills to furtherthe mission of the company. My goal is to help the company succeed by forgingbeneficial connections through effective internal and external communications.
Work Experience
Marketing & Communications Intern
Agriculture Food Authority
February 3, 2020
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April 30, 2020
Worked to constantly network with new stakeholders and maintain relationswith former and stake holders Verified legitimacy of media sources and collaborated with colleagues oncontent development Developed accurate communications materials, reviewed press releases andrepresented the company in various public events Researched and developed promotional material and product descriptions,ensuring all marketing materials maintained a high level of quality and positivelypromoted the firm. Maintained a proactive approach to ensuring the company's reputation in thecommunity was always positive, and performing damage control whennecessary. Represented the organization during numerous business ventures andengagements. This experience honed my ability to effectively communicate thecompany's message, foster meaningful connections, and uphold its reputationon a global scale.
Marketing Manager
Kiddo's Closet
September 4, 2023
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March 29, 2024
Spearheaded the digital marketing campaigns across various platformsincluding Facebook, Instagram and Whatsapp, achieving a 30% higherengagement rate by December 2023. Developed and executed innovative marketing strategies that increased brandawareness by 15% over the year, directly contributing to a 20% uplift in sales. Utilized data analytics to monitor and analyze performance metrics, adaptingstrategies in real-time to maximize ROI, leading to a 15% improvement in overallmarketing efficiency Orchestrated comprehensive digital marketing campaigns targeting diversedemographics within the children's apparel market, resulting in a notableincrease in website traffic and sales conversion rates. Conducted thorough market research and competitor analysis to identifyemerging trends, consumer preferences, and areas for differentiation, informingstrategic decision-making and product development initiatives.
Content Writer
WordPress
February 2, 2023
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Present
Produce captivating and well-researched book reviews that resonate withreaders, showcasing a unique blend of creativity and analytical insight to engageand entertain audiences. Craft persuasive and compelling narratives that showcased books in a uniquelight, applying PR principles to enhance publishers' and authors' brand imagesand drive reader engagement. Possess a keen ability to delve into the core themes and messages of diverseliterary works, offering nuanced perspectives and thought-provokingcommentary that resonate with readers on an emotional and intellectual level. Maintain a voracious appetite for reading and a commitment to lifelong learning,staying abreast of literary trends, emerging authors, and critical discourse in theliterary world. Continuously refine and expand writing skills through practice,feedback, and self-improvement initiatives. Excel at storytelling through written word, employing narrative techniques andstorytelling devices to convey the essence of each book in a compelling andimmersive manner. Seamlessly blend plot summaries, character analysis, andcritical interpretation to create rich, multifaceted reviews.
Marketing and Communications Intern
Tea Board of Kenya
May 1, 2024
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November 22, 2024
Design and creative work: created a variety of marketing materials using AdobeInDesign, Photoshop, and Canva. Created visually appealing posters, catalogsand animations that align with the organization's branding and marketingobjectives. P roject management: Assist in managing multiple marketing projectssimultaneously, ensuring timely delivery of tasks. Writing and content creation: Produce written content for marketing materials,social media posts, and promotional campaigns. Develop engaging andinformative content to support marketing initiatives. Marketing campaigns and exhibitions: Develop and implement marketingcampaigns to promote events, initiatives, and products. Analyze campaign performance and adjust strategies to optimize results and achieve targets. Market research: Conduct market research to identify trends and opportunities. Social media management: Help manage the organization's social mediaaccounts, including content creation and scheduling Event planning: assist in planning and executing promotional events andactivities.
Marketing Associate
Agencify Limited
November 25, 2024
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Present
Hybrid Working Environment: Successfully managing responsibilities acrossremote and in-office settings to ensure seamless collaboration and productivity. Event Management: Planning, organizing, and executing marketing events that align with organizational goals, enhancing brand visibility Graphic Design: Creating visually appealing and impactful marketing materials,ensuring brand consistency and effective communication of key messages. Promoting AI in the InsurTech Sector: Designing and implementing strategies tohighlight the value of AI-driven solutions within the insurance technology space. Project Management- Ensuring projects are delivered on time and within budget, with afocus on process optimization and team collaboration Customer Relationship Management (CRM)- Leveraging CRM tools to enhancecustomer engagement, manage leads, and support sales objectives. Email Marketing: Crafting targeted email campaigns, segmenting audiences, andanalyzing performance metrics to optimize open rates, click-through rates, andconversions .Marketing Qualified Leads (MQLs): Identifying and nurturing marketing-qualified leadsby leveraging CRM tools and data-driven strategies to ensure alignment with salesobjectives. Influencer Campaign Management: Sourcing and negotiating with influencers to drivebrand visibility and campaign success, ensuring alignment with the target audience andmarketing goals.
Education
Electronic Media
Diploma
May 14, 2018
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January 11, 2021
My Diploma in Electronic Media from Daystar University provided me with a strong foundation in media production, digital communication, and content creation. The program covered key areas such as broadcast journalism, video and audio production, media ethics, and storytelling. Through hands-on training, I gained experience using industry-standard software and equipment, enhancing my technical and creative skills. This diploma equipped me with the ability to develop compelling multimedia content, manage digital platforms, and adapt to the evolving media landscape.
Public Relations
Bachelors
January 11, 2021
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November 15, 2024
My Bachelor’s Degree in Public Relations from Daystar University equipped me with a deep understanding of strategic communication, brand management, and stakeholder engagement. The program covered key areas such as corporate communication, crisis management, digital marketing, media relations, and storytelling. Through practical coursework and real-world projects, I developed strong writing, research, and presentation skills, along with the ability to craft compelling messages for diverse audiences. This degree has prepared me to navigate the evolving communication landscape and effectively build and maintain brand reputation.
Marketing
Bachelor Minor
January 11, 2021
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November 15, 2024
My Minor in Marketing from Daystar University provided me with a strong foundation in consumer behavior, digital marketing, brand management, and market research. The coursework covered key areas such as strategic marketing, social media marketing, advertising, and sales management. Through hands-on projects and case studies, I developed analytical and creative problem-solving skills, enabling me to craft effective marketing strategies that drive engagement and business growth. This minor complements my expertise in Public Relations, equipping me with a well-rounded approach to communication and brand positioning.
Digital Marketing
Advanced Dipmoma
June 4, 2024
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Present
I am currently pursuing an Advanced Diploma in Digital Marketing from Oxford Home Study, gaining in-depth knowledge of key areas such as SEO, content marketing, social media management, email marketing, and data analytics. This program is enhancing my skills in leveraging digital tools and strategies to optimize brand visibility, engagement, and conversion rates. Through practical training, I am developing the ability to create data-driven marketing campaigns and enhance online presence, equipping me to drive business growth in the ever-evolving digital landscape
Event Management
Advanced Diploma
June 4, 2024
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Present
I am currently pursuing an Advanced Diploma in Event Management from Oxford Home Study, gaining expertise in planning, coordinating, and executing successful events. The program covers key areas such as event marketing, budgeting, logistics, risk management, and stakeholder engagement. Through practical training, I am developing the ability to organize impactful corporate, social, and promotional events while ensuring seamless execution and attendee satisfaction. This certification is enhancing my strategic planning and problem-solving skills, equipping me to manage events effectively in dynamic environments