
fabsmutui@gmail.com
About me
• Sales & Business Strategy, Shopper Customer & Category Development Strategy, RTM, Sales Team Capability Development, Below the line in store execution and distribution strategies, Sales Strategies for several businesses importing Electronics and FMCG products.
• Conceived, formulated and executed a 3 month RTM and business turn around strategy for a leading beds and bedding company comprising of 13 retail company run shops that saw GMV grow by 60% (from a low of 13m
monthly to 21m). This was achieved by designing a training manual for the team, dashboards, KPIs, trackers and work ways which I trained the team and worked with them to execute.
• Streamlined customer service operations by designing, training and implementing best practices, designed their KPIs, work ways and collaboration points with rest of the departments which reduced customer complaints by 50% and assisted logistics to improve efficiency by 30%. Customer NPS as well rose by 20 points.
• Prospected, recruited and deployed 5 dealers across the country, reactivated 10 dormant ones which saw sales from this channel grow by 40%. Collected 80% of dues which had been sitting with dormant dealers and distributors for the last 3 years.