AnnaRita
Marketing & Communications Consultant
KES150,000/month
About me
Marketing and Communications professional with 8 years of experience in brand strategy, digital marketing, and public relations across retail, FMCG, events, and advocacy sectors.
Skilled in building campaigns that increase engagement, strengthen brand reputation, and drive sales growth. Experienced in managing digital platforms, BTL activations, product launches, and media relations.
Strong track record of improving campaign ROI through data-driven decisions and AI automations (ManyChat, Zoho) that reduce response times and boost lead quality. Adept at working with cross-functional teams, agencies, and stakeholders to deliver consistent, impactful marketing results in both Kenyan and international contexts.
Work Experience
Marketing & Communications Consultant
Elimn Ltd
January 20, 2020
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Present
- Developed and executed marketing strategies for retail, FMCG, automotive, and advocacy clients, improving brand awareness and customer engagement. - Planned and managed digital campaigns across social media, websites, and email platforms, resulting in a 25% increase in engagement and 30% lower cost-per-lead. - Directed BTL activations, sponsorships, and events to connect with consumers and strengthen brand positioning. Introduced ManyChat and Zoho automations to streamline lead management, reducing response times by 40% and increasing qualified leads by 35%. - Oversaw agency and vendor relationships, ensuring timely delivery of creative assets and media plans. - Conducted market research and competitor analysis to guide product positioning and campaign design. - Managed budgets, dashboards, and performance reports, presenting insights that guided management decisions. - Led creative content production, graphics, videos, reports, and newsletters, ensuring brand consistency across channels.
Digital Brand & Marketing Lead
Tusker Mattresses Ltd (Tuskys)
September 1, 2017
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December 20, 2019
- Managed marketing channels, website, social media, print, to strengthen brand presence and support lead generation. - Organized promotional events and customer activations aligned with product campaigns, increasing participation and brand visibility. - Delivered digital campaigns that raised online engagement by 30% and boosted sales by 25% year-on-year. - Coordinated with vendors and creative partners to deliver marketing assets on time.
Marketing & Partnership Officer
Samantha’s Bridal
July 1, 2015
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July 31, 2017
- Negotiated partnerships and sponsorships, securing over KES 4M in revenue. - Designed marketing collateral and managed press communications, increasing event attendance by 40%. - Maintained brand consistency across promotional materials and managed design templates for reuse.
Education
Master of Arts
Communication Studies
January 6, 2020
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December 14, 2024
Specialization: Development Communication. Subjects: Digital Communication, Strategic Corporate Communication, Public Relations, and Media Studies.
Bachelor of Arts
Mass Communication
January 06, 2012
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October 23, 2015
Specialization: Public Relations. Concentrations: Journalism, Advertising, Broadcast Media, and Digital Media.