Senior Manager, Youth Banking at KCB Bank
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Job role insights
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Date posted
March 23, 2026
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Closing date
April 4, 2026
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Hiring location
Kenya
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Career level
Middle
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Qualification
Bachelor Degree
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Experience
6 - 9 Years
Description
Job Description
KEY RESPONSIBILITIES:
- The role focuses on developing and delivering innovative, youth-centered financial products and services that align with market trends and evolving customer needs.
- It drives digital engagement and customer lifecycle initiatives to enhance acquisition, retention, and overall youth segment growth.
- Through market research and data analysis, the role identifies opportunities, informs proposition design, and supports business case development for new offerings.
- It oversees product commercialization by coordinating go-to-market strategies, marketing campaigns, and performance reviews to maximize impact.
- The role collaborates with internal teams and external partners to ensure timely, compliant, and effective delivery of youth banking initiatives.
DAILY RESPONSIBILITIES:
- Plan, design, and deliver youth-focused financial products and services in line with customer needs and market trends.
- Support the creation of reimagined digital engagement models to drive relevance and adoption.
- Translate insights into innovative solutions that strengthen the youth banking value proposition.
- Implement initiatives that improve acquisition, engagement, and retention across the youth segment.
- Monitor customer journeys and recommend enhancements to maximize lifetime value.
- Drive initiatives that strengthen brand affinity among youth customers.
- Conduct customer and market research to inform proposition design and positioning.
- Analyze behavioral and transactional data to identify gaps, opportunities, and emerging trends.
- Support business case development for new youth products and enhancements.
- Coordinate go-to-market planning and rollout of youth banking propositions.
- Partner with marketing and distribution teams to design and execute promotional campaigns.
- Monitor performance of launched products and recommend refinements to improve impact.
- Work with cross-functional teams (IT, Operations, Marketing, Risk) to deliver youth initiatives on time and within scope.
- Manage relationships with external partners, institutions, and digital platforms to enhance delivery.
- Ensure execution aligns with compliance, risk, and service standards
MINIMUM POSITION QUALIFICATION REQUIREMENTS
Academic & Professional
| Particulars | Detail | Need Type |
| Education | Bachelor’s Degree | RQ |
| Professional Qualifications | AA | |
| Master’s Degree | AA |
Experience
| Total Minimum No of Years Experience Required | 7 |
| Detail | Minimum No of Years | Need Type[2] |
| Management level in Banking | 5 | RQ |
| Youth Banking or Youth Proposition | 4 | RQ |
| Product Development and Management | 4 | RQ |
| Banking Sales and Customer Service | 3 | RQ |
| Project Management | 2 | AA |
[1] Need Types are : RQ = Required, AA = Added Advantage
[2] Need Types are: ES = Essential, DE = Desirable but not Essential
Job Info
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