Head of Growth at Peach

• Develop and execute a comprehensive growth roadmap aligned with our long term business goals, translating high-level objectives into quarterly and monthly action plans. 
• Lead the end-to-end design, testing, and validation of high-impact growth initiatives i.e. new products, go-to-market models, and internal processes improvements, while balancing bold innovation with pragmatic execution.
• Leverage deep customer insights and an understanding of the full customer journey to ensure all growth experiments are relevant, grounded in reality, and scalable in the real world.
• Continuously assess and optimize existing products, services, and processes to remain responsive to customer needs, competitive trends, and market shifts.
• Integrate global best practices and local insights to inform growth strategies and experiment designs.
• Establish structured experimentation frameworks with clear success criteria and decision gates (continue, pivot, or sunset).

• Conduct ongoing market and user research to uncover insights and turn them into growth opportunities and pilot initiatives.
• Identify and evaluate emerging technologies, platforms, and strategic partners that can enhance product experience, brand reach, or distribution capabilities.
• Ensure optimal allocation of resources (people, platforms, tools) for each growth initiative.
• Proactively monitor potential risks, including regulatory, reputational, or operational, etc., for growth projects and implement mitigation strategies to address them. 
• Support budgeting and resource planning for growth-related initiatives.
• Define clear KPIs for every growth effort (e.g., ROI, conversion, retention) and implement real-time dashboards to track performance and inform decision-making. 
• Coach and enable cross-functional teams on growth best practices,  change management, and effective communication to ensure initiatives are executed smoothly, and goals are met.

• Serve as the “voice of growth” in leadership discussions and cross-functional planning, ensuring company-wide alignment on growth.
• Act as a strategic thought partner to the car sales leadership, share progressive insights, support implementation and monitor for impact around demand strategy, funnel design, lead quality, alternative channels to improve conversion, velocity and unit economics. 
• Partner closely with Sales leadership to test and scale new revenue levers, sales motions, and customer acquisition models that directly impact car sales performance. 
• Facilitate tight collaboration across Sales, Marketing, Product Engineering, and Customer Success teams so that growth initiatives are co-owned, fully supported, and successfully delivered across departments.
• Cultivate high-impact external partnerships (e.g. with relevant startups, vendors, and ecosystem players) to extend Peach’s capabilities and accelerate market reach.
• Lead external-facing growth efforts, from strategic business development pitches to investor updates and alliances, to advance our growth agenda and unlock new opportunities for the company.

• Develop and maintain clear processes, playbooks, and SOPs for growth (from idea generation and experimentation to documentation and post-mortems) to institutionalize a repeatable growth engine.
• Ensure all growth-related documentation and learnings are systematically captured, standardized, and updated in line with our knowledge-sharing practices, keeping the organization’s playbooks current.
• Foster a culture of continuous learning by capturing insights from every experiment or initiative and sharing key learnings across teams (so we get smarter and better with each attempt).

• Collaborate with the People and Culture team to anticipate talent needs and recruit, onboard, and manage high-calibre growth operators and entrepreneurial leaders capable of owning new business lines and scaling growth initiatives end-to-end.
• Build and lead cross-functional venture teams, providing clear direction, milestones, and accountability while empowering leaders to operate with ownership and speed.
• Implement performance management practices that drive accountability, rapid learning, and ownership within the growth team (e.g. clear OKRs linked to company outcomes, regular feedback loops).
• Maintain a regular cadence of strategy reviews, growth team meetings, and performance retrospectives (monthly, quarterly) to ensure continual improvement, alignment, and celebration of wins.

• 8+ years in growth-focused leadership roles: Proven track record of driving customer acquisition, revenue growth, and new business initiatives in high-growth or startup environments.
• Commercial Acumen: Strong commercial acumen and project management background, with demonstrated experience launching, scaling, or turning around products, ventures, or business lines.
• Leadership in fast-paced environments: Demonstrated success leading teams in dynamic, agile organizations (preferably venture-backed), with the ability to navigate ambiguity and balance long-term strategy with short-term execution pressure.
• Cross-functional growth delivery: Deep experience working across Sales, Marketing, Product Engineering, and other support functions to launch and scale integrated growth programs, aligning diverse stakeholders behind common goals.
• Scaling and market expansion: Hands-on experience designing, testing, and scaling growth programs that unlocked new customer segments or markets; ideally having scaled a venture-backed company in fintech, mobility, or marketplace sectors.
• Data-driven decision making: Strong analytical skills with a foundation in data analysis, market research, and experimentation; able to interpret user data and market trends to continually optimize initiatives.

• Industry-relevant experience: Time spent in a growth role with (1) a marketplace and/or (2) in the automotive industry (the combination of both is a plus!)
• Professional experience(s) and/or work authorizations in East or Southern Africa: Past professional engagements across and/or the ability to work in East or Southern Africa are advantages.

Competencies

• Growth strategy & execution: Exceptional ability to conceive and execute growth strategies, from high-level roadmap planning to diving deep on conversion funnel optimization and unit economics.
• Systems thinker & process builder: Skilled at developing clear systems and processes to scale execution (e.g. experimentation frameworks, performance tracking) and ensuring teams follow them with excellence.
• Team leadership & development: Proven people manager adept at structuring teams, delegating effectively, and coaching talent. You instill accountability through well-defined goals (OKRs) and nurture a high-performance culture.
• Communication & stakeholder influence: Excellent communicator with the ability to synthesize complex ideas and inspire others. Able to influence and collaborate with stakeholders at all levels, from frontline team members to C-suite and external partners.
• Execution & detail orientation | Operates with a high bar for quality and attention to detail; you sweat the small stuff that drives great customer experiences, without losing sight of the big picture.

Attitudes & Behaviors

• Courageous and bold: Embraces uncertainty and high stakes with confidence – you run toward challenges and “open space” problems rather than being deterred by them.
• Highly collaborative: Believes success is a team sport. You break down silos, work seamlessly across functions, and ensure the growth team serves and elevates the broader business.
• Curious & experimental: Continuously questions assumptions and asks more questions than you answer. You trust data over gut feel and rigorously test ideas to learn what works.
• Supportive leader: Leads with positivity and empathy. You motivate your team, support their professional growth, and cultivate an environment where people thrive under high expectations.
• Effective delegator: Scales your impact by empowering others. You intentionally delegate responsibilities with clear expectations and accountability, rather than trying to do everything yourself.
• Owner’s mindset: Takes radical ownership of outcomes, owning successes and failures alike. You don’t shy away from tough strategic decisions and demand clarity when objectives are unclear, ensuring the team always has direction.

What Success Looks Like

What You Can Expect