Business Development Executive, Broker at Liberty Kenya

Job Summary

The role holder will be responsible for the business development, growth and management of the life insurance sales through brokers and independent insurance agents.

Key Responsibilities

• Participate in the development and maintenance of an all-encompassing, multifaceted, marketing plan and strategy for life insurance products through Brokers and Independent Agents
• Direct, guide and offer support to the Brokers and Independent Agents
• Monitor broker and Independent Agents’ preferences to determine focus of sales efforts.
• Visit brokers and Independent Agents and ensure their needs are met as well as receiving comments and suggestions on improvement on the products.
• Drive efforts and secure new relationships the purpose for selling life insurance products.
• Cultivate good relationship with Brokers and Independent Agents to identify and secure marketing agreements.
• Implement a product training plan for Brokers and Independent Agents in order to increase uptake of Liberty product offering.
• Drive achievement of the business growth through identification of new business targets
• Prepare timely, accurate and informative reports on the performance of assigned channels to management for decision making.
• Conduct market research and intelligence for improved service delivery to clients

Qualifications

• Bachelor’s degree in Marketing, Insurance, Economics, Actuarial Science or other business related discipline
• Progress towards Diploma in Insurance (ACII or AIIK), (at least 3 papers or equivalent)

Experience

• At least 5 years’ experience in insurance with a focus on sales and distribution
• Strong knowledge of insurance sales, agency management, and business development.

Competencies

• Sales and Marketing skills
• In depth understanding of insurance operations and concepts
• Knowledge of insurance regulatory requirements
• Stakeholder management
• Insurance product knowledge
• Knowledge of Affinity channels operational processes and procedures

Application Procedure

If you meet the above requirements, you are encouraged to forward your application and updated CV to humanresources@libertylife.co.ke by 25th January 2026. Clearly state the job title on the subject heading.

Liberty Kenya is an equal opportunity employer and actively encourages diversity. Please note that only shortlisted candidates will be contacted.

Personal data collected will be used for recruitment purposes and in accordance with the privacy statement on our website https://www.liberty.co.ke