Trade Marketing Lead – Category Development at Coca-Cola Beverages Africa (CCBA)

Coca-Cola Beverages Africa (CCBA) presents an exciting opportunity for a Trade Marketing Lead - Category Development, to join the Commercial Team  at CCBA. The role will report to the Revenue Growth & Trade Marketing Director. 

CCBA is the 8th largest Coca-Cola?authorised bottler?in the world by revenue, and the largest on the continent. It accounts for over 40% of all Coca-Cola?ready-to-drink beverages?sold in Africa by volume. With over 14 000 employees in Africa, CCBA?group?services more than 800 000 customers with a host of international and local brands. CCBA group operates in 14 countries: South Africa, Kenya, Ethiopia, Uganda, Mozambique, Namibia, Tanzania, Botswana, Zambia, Eswatini, Lesotho, Malawi and the islands of Comoros and Mayotte.

Key Purpose Statement

Drive market growth and brand equity by executing impactful trade marketing strategies, optimizing investments, and aligning stakeholders to deliver sustainable ROI and consumer engagement.

Key Duties & Responsibilities

• Execution of brand and trade strategies : Successful implementation of brand portfolio strategies and effective trade marketing activations resulting in increased market share, consumer engagement, visibility, and sales volumes.
• Optimised marketing investments : Continuously evaluate, optimize and align national and regional promotional and trade marketing efforts to drive NARTD growth, enhance brand value, increase market share, and ensure positive ROI
• Innovative category development : Leverage category insights and cross-market learnings and develop custom activation plans that optimize trade marketing activities for local market demands and shopper preferences
• Stakeholder alignment and process stewardship : Ensure alignment across stakeholders in executing growth and marketing tactics whilst continuously improving marketing and brand planning standards to align with the CCBA’s strategic direction

Education

• Bachelor's Degree in Marketing, Business, or a related field.

Experience

• 3-5 years of experience in marketing within the FMCG industry, with a focus on trade marketing and category development
• Proven track record in planning and the execution of brand portfolio strategies
• Experience in budget management, marketing research, and stakeholder alignment
• Demonstrated success in launching and managing regional/market trade activations and promotional campaigns, driving sales growth and consumer engagement
• Experience in merchandising and product placement across various retail channels, enhancing brand recognition and driving sales

Skills

• Strong analytical skills to monitor and interpret trade marketing performance data, using insights to optimize tactics
• Project management proficiency, ensuring smooth execution of regional/market trade marketing activities and promotional campaigns
• Ability to design and implement custom activation plans that address specific local market needs, maximizing shopper engagement
• Budget management expertise to allocate marketing resources efficiently, maximizing returns on investment
• Proven ability to collaborate across cross-functional teams and align stakeholders to ensure smooth execution of marketing initiatives
• An understanding of consumer insights and market research, utilizing these insights to shape trade marketing tactics

Functional Capabilties 

• Trade marketing and category growth
• Brand portfolio execution
• Marketing investment tactics
• Shopper/Occasion marketing tactics