Retail Experience Associate at Grounded

Retail Experience Associate 
REPORTING TO: Retail Sales Manager
Magana, Kiambu (HQ) + Nairobi Markets/Events | Full Time
Job Grade: 3

Company Overview
Grounded is a women-run manufacturer of non-toxic cleaning and personal care
products powered by Kenyan ingredients. Since 2017, we’ve been on a mission to
convert homes and businesses to the new clean - free from harmful chemicals,
rooted in local sourcing, and proven to perform.

Joining Our Team
At Grounded, we believe in creating spaces where people feel valued, respected,
and empowered to bring their best selves to work. We celebrate diversity and
inclusivity as drivers of innovation and growth. When you join us, you’re not just
selling products - you’re championing a cleaner, healthier future for East Africa.

Role Description
We’re looking for a vibrant, people-focused Retail Experience Associate who
thrives on conversation, connection, and closing sales. You’ll curate, plan, and run
markets, activations, and in-store events that bring Grounded to life—ensuring
every customer feels seen, heard, and inspired to try something new. You’ll lead by
example on the sales floor, energize your team, and make sure our merchandising
is always at its best.

What You’ll Do
Markets & Activations
● Curate and plan Grounded’s presence at markets, pop-ups, activations, and
retail events.
● Lead on-the-ground execution—engaging customers, telling the Grounded
story, and confidently closing sales.
● Ensure activators and merchandizers follow display SOPs and
merchandising scripts to perfection.
● Track performance of each activation, reporting on sales, customer
feedback, and learnings.

Retail Experience Management
● Serve as the face of Grounded for events, retail launches, and factory
tours—making visitors feel welcome, informed, and excited.
● Maintain consistent visual merchandising standards across all retail
touchpoints.
● Collaborate with the Retail Sales Manager to design and execute
promotional campaigns and product launches.
● Manage all of Grounded direct retail touch points (kiosks, shop fronts).

Campaign Development & Messaging
● In collaboration with marketing, draft campaigns and focused talking
points / or launch materials, and train activation and merchandizing teams
on the same.
● Contribute to product/promotion and signage/set up strategies to keep the
brand premium and fresh for our target audience.

Team Management & Training
● Train activators and merchandizers on product knowledge, customer
engagement, and merchandising guidelines.
● Lead from the front - demonstrating great sales conversations and setting
the tone for excellent service.
● Motivate the team to hit and exceed sales targets.

Inventory & Sales
● Manage inventory for events and activations, including stock movement,
replenishment, and returns.
● Consistently meet and exceed sales targets at retail and market events.
● Provide accurate post-event reconciliations of sales and stock.
Customer Communications & Marketing Messages
● Execute marketing messaging efforts to drive sales traction directly with
customers (eg - dormant customers, other reminders or messaging
triggers)
● Contribute to SMS/What’s App marketing automations and strategy, use of
the CRM

What You’ll Need
● 2–4 years of experience in retail, merchandising, or events (FMCG
experience strongly preferred).
● Proven track record in sales, with a talent for building rapport quickly.
● Strong knowledge of inventory controls and visual merchandising.
● Experience managing and motivating a team.
● A natural conversationalist - confident, approachable, and persuasive.
● Ability to plan and execute campaigns, launches, and events.
● Willingness to work weekends, public holidays, and evenings and travel to
events as needed.

What Success Looks Like
● Customers love you!
● Customers leave events feeling connected to the brand—and with
products in hand.
● Merchandising SOPs are consistently followed, keeping displays polished
and inviting.
● Activators and merchandizers are motivated, informed, and consistently
hitting targets.
● Events and activations are lively, well-executed, and profitable.
● Sales goals are exceeded through strong people skills and persuasive
selling.

Salary Range
- KES 34k - 50k per month, gross, inclusive of commission, depending on
experience.

To apply 

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