Marketing Lead at Zeraki

Role Overview: We’re looking for a proactive, data-driven Marketing Lead eager to drive Zeraki’s growth through effective performance and brand marketing strategies. Ideal candidates are digitally savvy, creative problem-solvers, passionate about education, and excited to scale a rapidly growing African brand.

Responsibilities:

1. Strategy Execution:

● Implement and refine Zeraki’s integrated marketing strategy across both B2B (schools) and B2C (parents/students) segments.

● Execute full-funnel campaigns from awareness and acquisition to conversion and retention, maximizing customer lifetime value (LTV).

2. Performance Marketing:

● Manage data-driven outreach campaigns, leveraging digital channels (Google Ads, Facebook, Instagram, LinkedIn, SMS).

● Oversee event marketing and on-ground activations at educational expos, workshops, and conferences (KESSHA, KEPSHA, EdTech summits).

● Continuously optimize funnel conversions via retargeting, personalized messaging, and behavior-driven triggers.

3. Brand Marketing:

● Build Zeraki’s brand identity through consistent storytelling and emotional engagement across digital and offline channels.

● Foster community pride and advocacy through social proof, student success stories, and interactive digital campaigns.

4. Analytics and Optimization:

● Monitor real-time dashboards, track key marketing metrics, and ensure continuous campaign optimization.

● Perform A/B testing to enhance campaign effectiveness, using insights to refine strategies proactively.

5. Cross-Functional Collaboration:

● Coordinate closely with Sales, Product, and Tech teams to align marketing efforts with business objectives.

● Engage with creative agencies or freelancers to produce cohesive marketing assets and materials