HEAD OF MARKETING, CORPORATE AFFAIRS AND COMMUNICATION AT KCA UNIVERSITY
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Description
- The job holder will implement the University’s marketing strategies to enhance its brand internally and externally and position the University as a University of Choice. The Head of Marketing, Corporate Affairs and Communication will shape the University’s reputation, work to attract students, and foster engagement with key stakeholders.
DUTIES AND RESPONSIBILITIES:
- Develop and implement a comprehensive marketing and communication strategy that aligns with the university’s mission, vision, and goals.
- Lead campaigns to enhance the university’s reputation locally, nationally, and globally.
- Oversee brand management, ensuring consistency across all university materials and platforms.
- Foster and maintain relationships with key external stakeholders, including government bodies, corporate partners, industry leaders, and alumni.
- Represent the university at public events, conferences, and high-profile meetings to promote its strategic interests.
- Act as a key advisor to senior leadership on corporate communication, public relations, and reputation management.
- Drive enrollment marketing campaigns to attract prospective students.
- Collaborate with academic departments to promote research achievements, events, and programs.
- Utilize data-driven marketing strategies to optimize audience engagement across digital and traditional channels.
- Oversee the creation of impactful messaging for both internal (faculty, staff, students) and external (donors, media, and the public) audiences.
- Manage crisis communication plans to address reputational risks.
- Lead the university’s media relations strategy, including press releases, interviews, and editorial content.
- Spearhead the adoption of innovative technologies in marketing and communication (e.g., AI-driven personalization, social media analytics, SEO).
- Optimize the university’s online presence, including its website and social media channels.
QUALIFICATIONS AND EXPERIENCE
- A postgraduate qualification in Marketing, Strategic Communications, Corporate Affairs, or an MBA from an accredited/recognised institution.
- A degree in Marketing, Communication, Public Relations, Business Administration, Journalism, or a closely related field from an accredited/recognised institution.
- Familiarity with higher education systems and policies.
- Proven track record of developing and implementing marketing strategies to enhance institutional visibility and reputation.
- Experience in managing stakeholder relationships, including government agencies, industry partners, alumni, and donors.
- Expertise in media relations, crisis communication, and crafting key messages for diverse audiences.
- At least 8 years of work experience, with 2 years at a senior management level in a university or similar institution.
- Familiarity with digital marketing trends, analytics, and tools to drive online engagement and lead generation.
- Membership to the relevant professional body.
OTHER SKILLS AND COMPETENCIES
- Ability to inspire and guide cross-functional teams in a fast-paced academic environment.
- Strong networking skills to manage relationships with diverse stakeholders, including policymakers, industry leaders, and community groups.
- Proficiency in analyzing marketing metrics, trends, and audience insights to inform strategy.
- Exceptional written and verbal communication skills to craft compelling narratives for a variety of audiences.
- Capacity to navigate the evolving landscape of higher education and integrate best practices in marketing and corporate affairs.
- Certification in areas such as Digital Marketing, Public Relations or Corporate Communication.
- Membership in relevant professional bodies.
HOW TO APPLY
Click on the link to apply: https://www.kcau.ac.ke/careers/head-of-marketing-corporate-affairs-and-communication/
DEADLINE: 5th August 2025
Interested in this job?
9 days left to apply
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