DensilMathu
Marketing Manager
KES120,000/month
About me
I am a Self-disciplined, responsible and diligent employee with the knowledge, experience, and qualities to add value to your company. I enjoy collaborating with other people, whereby the collective performance of the team is critical to the success of the organization. I have a strong track record of achievement that I aim to replicate to your organization. I can work alone or as part of a team, prioritize my workload to meet my employer’s operational objectives and complete all tasks diligently.
Work Experience
Marketing Manager
Royal Mabati Factory Ltd
October 1, 2024
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Present
• Digital Marketing: Lead digital strategies, including social media, PPC, and email marketing, to boost brand awareness and engagement. • Website Traffic: Optimize website and SEO efforts to drive traffic and improve conversion rates. • Content Creation: Oversee the creation of compelling content for blogs, social media, newsletters, and promotions. • Lead Generation: Execute lead generation strategies to attract customers and fuel sales growth. • Branding: Strengthen brand identity through consistent messaging and visuals across all channels. • Advertising Campaigns: Manage TV, radio, and billboard campaigns to enhance brand visibility. • Team Supervision: Lead and guide the marketing team to achieve goals and execute strategies efficiently. • CSR Initiatives: Plan and manage CSR activities to enhance the company’s community presence and reputation.
Sales and Marketing Executive
Aquila East Africa
July 1, 2022
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September 30, 2024
• Business Development: Led business development initiatives by identifying and approaching corporate organizations in need of marketing, branding, and digital solutions. • Lead Generation: Conducted cold calls, email campaigns, and in-person meetings to generate leads and pitch agency services to potential clients. • Marketing Proposals: Built tailored marketing proposals based on client needs and industry trends, positioning Aquila as a go-to creative partner. • Outreach: Executed strategic outreach plans to expand the agency’s footprint across diverse industries including finance, real estate, hospitality, and tech. • Teamwork: Collaborated with internal creative, digital, and production teams to ensure smooth execution of marketing projects from pitch to delivery. • Market Research: Conducted competitive market research to identify gaps, inform strategies, and help shape winning campaign proposals. • Consultation Services: Consulted clients on best-fit branding and digital strategies, combining industry insight with creative approaches to boost visibility. • Reporting: Prepared and presented sales pitches, proposals, and campaign reports to stakeholders. • CRM Tools: Maintained accurate tracking of leads, deals, and client interactions using CRM tools to optimize sales processes and client follow-up
Marketing Executive
Safaricom Sacco
November 1, 2021
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June 30, 2021
Roles and Responsibilities • Developed and implemented marketing strategies and campaigns to promote company products. • Conducted market research to identify trends, customer needs, and competitor activities. • Managed social media accounts and created strategies to drive engagement, awareness, and sales. • Created and distributed content across various platforms, including email, web, social media, and traditional advertising. • Monitored and analyzed website and social media analytics to identify improvement areas and growth opportunities. • Developed and maintained the company’s brand, ensuring consistency across all marketing channels. • Created content such as E-shots and E-Videos for the company. • Customer Care Service through IVR Call management system. • Enrolled potential members into Safaricom Sacco • Marketing of Loans and Selling of Loans to Sacco members. • IT Support Achievements • Increased Sacco loan uptake by selling an average of Kshs. 21,000,000 in loans monthly. • Boosted Sacco membership by recruiting an average of 45 new members monthly. • Reduced member exits and successfully rejoined an average of 20 members monthly. • Recruited 8 corporates into the Sacco. • Grew social media following by 30% and engagement by 60% through targeted creative e-shots
Digital Marketing Manager
Universal Marketing Insurance Agencies Ltd
November 1, 2020
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October 31, 2021
• Managed the marketing calendar and posted content aligned with new product and service launches. • Oversaw company social media accounts, generating interest for current and upcoming offerings. • Increased customer engagement across social media platforms. • Developed new leads through cold calling, networking, and prospecting. • Provided digital marketing solutions tailored for insurance businesses. • Launched successful offline and online consumer targeting and marketing strategies. • Created marketing content, including posters, promotional materials, and social media ads. • Optimized SEO strategies for both short- and long-term campaigns. • Monitored ROI of online and social media marketing efforts. • Uploaded content, images, and pages using WordPress.
Marketing Intern
Universal Marketing Insurance Agencies Ltd
January 1, 2020
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October 31, 2020
Roles and Responsibilities • Supported the development and execution of social media campaigns by creating content, scheduling posts, and analyzing engagement metrics. • Created and edited marketing materials, including blog posts, email campaigns, and sales collateral, to promote insurance products and services. • Analyzed marketing data, such as website traffic, social media engagement, and campaign performance, and prepared reports for internal stakeholders. Achievements • Increased social media following through targeted social media ads • Optimized ad targeting and landing page optimization, resulting in a significant increase in ROI • Promoted to Digital Marketing Manager
Education
Bachelor of Arts in International Relations
Bachelors Degree
May 5, 2016
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September 20, 2020
Honors & awards
Google Digital Marketing Certificate
July 1, 2021
Digital Marketing Certificate by Google