Head of Marketing and Digitization

Our Client, a leading learning institution in Kajiado County is seeking an experienced, innovative, and results-driven Head of Marketing and Digitization. This role is pivotal in strengthening their brand, driving student enrollment, and leading thier digital transformation journey.

Key Responsibilities:

• Develop and implement marketing strategies to enhance the school's visibility and reputation.
• Lead digitization initiatives across the institution to improve operational efficiency and user experience.
• Oversee student acquisition and retention campaigns.
• Manage all digital platforms, CRM systems, and online engagement strategies.
• Build strong alumni relations and internal marketing frameworks.
• Collaborate closely with the admissions and sales teams to ensure lead conversion and reporting.
• Track and analyze marketing performance metrics and student attrition rates.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business Administration, Information Technology, or a related field.
• Minimum of 5 years' experience in a senior marketing and/or digitization role, preferably within the education sector.
• Strong understanding of CRM systems, digital marketing tools, and data-driven marketing.
• Proven track record of successful brand management and growth initiatives.

Desired Traits:

• Strategic thinker with strong analytical skills.
• Excellent leadership and team management abilities.
• Creative, innovative, and tech-savvy.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively across departments.
• Passionate about education and digital transformation.

How to apply

Interested candidates are encouraged to send their CVs to jobs@aurumconsultants.co.ke